Defeat X

JC La Verde

Holistic. Coaching.

Breathing - Posture - Confidence

JC La Verde
Who's in your corner002

Who's in your corner

  • 01

    Former USAF Pararescueman

  • 02

    Firefighter paramedic

  • 03

    Certified trauma coach and chaplain

  • 04

    4x All-American triathlete

  • 05

    Ironman World Championship Finisher, St. George, Utah (May 2022)

What I do003

What I do

I'm a holistic coach. I help people figure out what's next, transition into something new, and reach their goals.

  1. 01

    Fears

    I push a man further than he'd go on his own. I don't push unless it's necessary, or unless he asks me to.

  2. 02

    Traumas

    What you've carried home and never set down. We work on it together, body, mind, and what you're carrying. It isn't a pep talk and it isn't therapy.

  3. 03

    Adventurous spirit

    A race, a distance, a mountain, a standard you have to meet. I'm the Sherpa. I build the training and I'm on the route with you.

Ways to work with Defeat X, and what it costs

Testimonials004

I show up when it's hard.

"As a man working out how to progress and move forward in a world filled with more information than ever, J.C has helped guide me with patience, open discussion, and clear focus. Giving me advice and taking the time to allow me to find my way to the solution rather than just give it. Making the space for growth in my faith, profession, and personal relationships. I thank God for his support and belief in my ability and potential."
Jacob Cramer, Sales Account Manager

More from the men I've worked with

Speaking and book005

Speaking and book

Everyone has an alligator story.I'll help you survive yours.

On August 3rd, 2022, an alligator took hold of me. Hillsborough County fire crews worked that call and transported me twice. A lot of people know that story. Fewer know what I'd been praying about right before it: that I wanted to understand what surrender actually looked like, willingly, instead of waiting to be broken into it.

I got my answer. That's the work now.

My alligator story has scales and teeth, so it gets attention. But every man has one. Every man has his own idea of what hard means.

I've written two books, The Warrior's Note: Everyone Has an Alligator Story and The Embodiment Problem. I'm a certified Christian life coach through the American Association of Christian Counselors and a chaplain commissioned through the Chaplain Corps of Tampa Bay. I also run a nonprofit, Nurturing Resilience, that does fatherhood work at no cost to the men in it.

The Embodiment Problem book cover by JC La Verde
Free ebook

The Embodiment Problem.

A guide for those who never had a blueprint. Breathe under load, align your posture, embody your confidence.

Get the free book

Want the full alligator story? Warrior's Note is on Amazon in paperback, Kindle and hardcover.

Book JC to speak

How to reach us006

How to reach us

Call or text. Not a form, not a funnel. Call or text and you'll reach our team. If we miss you, we'll take your name and number and get back to you.

Tell me what's going on and what you want to be different. We'll figure out in ten minutes whether we're the right fit.

Coaching isn't medical or mental health care. If you're in crisis, call or text 988, or dial 911.

Book a call

Not ready to talk yet? Read my free book first.